When it comes to social media marketing, everyone always thinks of the obvious: Facebook, Twitter and Instagram.

While it is true that these three social media platforms are great (and in my opinion —necessary), marketing tools, there is another great platform people seem to ignore.

PINTEREST

Pinterest is a free website where users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. And while Pinterest does tend to be full of stay-at-home moms pinning dream homes, dinner ideas they’ll never make, and fun DIYs for the kids – it’s actually much more than that!

If used wisely (do your research or hire someone), Pinterest can be used to boost web traffic, gain newsletter subscribers, and drive customers to buy your products. Pinterest is the internet’s 2nd highest source of online traffic. People can see your eye catching photos and interesting video stills on Pinterest – and when they click on them – it takes them straight to your website! This doesn’t happen successfully if you just re-pin a few pretty pictures during your morning coffee. You have to be committed and willing to put in the time (want your own Pinterest account but don’t have the time? TwinFin offers it as a service!)

For viewers on Facebook, Twitter, and Instagram to see your work, they usually have to seek you out specifically. The beauty of Pinterest is anyone can stumble upon your work at any given time. Unlike Instagram or Facebook, It doesn’t restrict you to your 400 followers it took you months to cultivate.

More reasons why you should use Pinterest for your business!

1. Pinterest is visual.
2. Visitors can convert into followers.
3. Followers turn into clients.
4. Pins can go viral and result in thousands of visits to your website.
So before you ixnay Pinterest from your business plan, take a second look. You’ll be surprised how much this marketing tool can help your business!