HOW @nickgruber7 GREW HIS ACCOUNT BY 82% IN 4 MONTHS! I want you to meet Nick Gruber – known on Instagram as @nickgruber7 [follow here]. He is a skim, skate, and surf photography/videographer from Delware. He is known for his unique style, combining vintage found footage, off-kilter camera composition, and obscure audio samples to set a tone and tell a story. His account is full of intricate edits and compelling photographs. We might be a little biased because he is TwinFin’s cinematographer – but his account is f-ing awesome! He is an account where you look forward to his daily posts. Gruber was able to grow his account by 82% in 4 months, so we thought it would be awesome to sit down with him and get the inside scoop and find out his secrets!
- For you what makes a good Instagram photo? It’s something that when you’re scrolling through your timeline makes you stop for a second. Also, if it’s compelling on more than one level. It’s tough to do anything different in this day in age, but you want to at least make it look like it is. Try to do something that’s a little bit new, there are tons of ideas out there that can be tweaked.
- Describe your aesthetic? Why did you choose that? Colorful. but I also like black and white too. I don’t want my whole timeline to be black and white, so I do 1 every 4 photos b&w. Some may think that doesn’t look good or ruining the “theme”, but I like it. I think it’s important to have it all squared up or not. I prefer the squared up option in the new update. Yeah, it doesn’t square it up in the thumbnail, but I think that you are able to see more of the detail. Consistency is key.
How do you think you were able to grow your audience so quickly? I started playing the game, as they call it, as I call it. I started hashtagging, taking into consideration what I liked and didn’t like from other accounts, also adding video to my feed. I started taking my account and making it less about me and more about other peoples talent, but my video and photo work. So, when you come to my account you’ll see the groms from dewey, other locals, or whoever is out there that day. I have the footage, why not make them an edit. Then in turn, they share it, give me video cred, and now all of their friends are exposed to my work. I know personally, when I see someone else give someone video credit, and its a well made, cool video, I’ll go click on that person, check them out, & give them a follow if I like their stuff. Plus, people come to my account knowing that they won’t see all pro’s, or only the best of the best, or only me. Did you start out as a surf, skate, skim account? No. I started my account my sophomore year of college, right around the time I was getting into photography. I think my first photo was a picture of a mushroom. It got like two likes, maybe, probably didn’t. [Besides that] I was taking pictures of things I saw other people were on Instagram + random things that amused me. They’d only garner a few likes, if that. I was not taking the gram game seriously.