If you are using your Instagram for business, you really need to sit down and have a strategy. While this does mean figuring out your W’s [who, what, when, where, why], that’s not all. The main question that should constantly be lingering over your account is “What will potential/current client’s learn from my profile feed?”. Good news is that this is 100% your account, so you get to decide what they learn. [tip: be smart and be strategic.] Like we covered in yesterdays post, random posting is never good. You need to always be thinking about the reasons behind what your posting. This is how you use your account with your branding rather than an outside component with your brand name on it.
This is much more than what your business does. That’s what your bio is for. Share personal images of you, behind the scenes, maybe you got professional head shots taken? Lets see!
Think of your marketing strategy while answering this question. When describing your occupation & your business, point out what makes you different than your competitors. This is how you are going to stand out on social media. [tip: When posting, think about this: will new followers understand who you are & what you do by looking at your profile?]

This goes back to your who, and is another element that helps you to humanize your brand. If you don’t work in a big beautiful office (like Lauren Conrad) don’t worry! Most of us don’t. Is your office building itself pretty? Take photos of the outside and the surrounding foliage. Maybe your office is ugly, but your work space is the bomb.com, show us! We DEFINITELY want to see. I think I speak for a lot of us, when I say that drooling over cool work spaces on Pinterest is a main hobby. How about an office pet? I know that I’ve included my puppy or rabbit in a shot of my work space (when appropriate). Cute animals are always a win, but don’t over do it.


While having your W’s is important, Instagram is a visual platform, so ofcourse your photos play a big role in your branding. Ways to set your visual branding on Instagram:


  1. Make your timeline all color or all black and white
  2. If you choose color – pick 1 filter use on all your photos
  3. Square up all your photos or don’t – but be consistent
  4. Have all vertical photos or all horizontal photos
  5. Format your captions the same – Do you use always use emoji’s or no?
  6. Reuse the same hashtags [once you find the perfect ones for your niche]

Here are some great examples of Instagram themes: