With the new year quickly approaching it’s not too early start thinking about our 2016 marketing plans. We have another important plan to add to that to-do list: CLEAN UP YOUR PINTEREST ACCOUNT! Pinterest is always evolving, so its good to give your boards a little TLC to help boost your traffic. For us, Pinterest serves as one of our top traffic drivers so we want our boards to look their best. Here is our checklist that we will be using on our boards going into the new year.
- Re position your boards: The best way to set up your board is to put your brands boards in the top row [no brainer], trending or holiday boards on the 2nd, & inspiration boards on the 3rd, & so on.
- Delete old boards & pins: Pinterest is a popularity contest. Deleting pins 6 months or older with little to no repins will then in turn bump up your account telling Pinterest you’re a ‘Power Pinner’. We’re still newbies with this concept. But it makes sense!
- Split up large boards: Boards with a lot of pins = lost pins. Instead of having a board labeled graphic design, you could get more specific and name your boards print design, logo design, illustration, and typography. This allows your pins to get noticed more easily.
- Pin to correct boards: This is pretty self explanatory.
- Use vertical images: I don’t know about you but I am personally more drawn to vertical pins. It’s actually been statistically proven that vertical pins get more clicks than horizontal pins. So, if you have created graphics for your brand and they are horizontal, take the time to redesign them to vertical graphics. Trust me, they will get more play on Pinterest!
- Add Rich Pins: Pinterest says “Right now, there are five types of Rick Pins: movie, recipe, article, product, and place. To get started you’ll need to prep your website with meta tags, test out your Rich Pins, & apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help you get going.” Let us know if you want more information because we could write a whole post on just Rich Pins!
- Use keywords on ALL descriptions: Pinterest has incredible search capabilities, use your top keywords. Because remember: People can also tweet your pins and the text underneath the image is the tweet. So keep it short & sweet, but make it enticing and clickable!
We have started our New Year Pinterest cleaning, and it not only feels refreshing but it also has helped us gain new followers. Since starting this process we also have seen a growth in people repinning our content. I guess deleting the old and bringing in the new actually works. If you have a Pinterest, especially for business, definitely work through this list and revive your account!