First off, if you own a small business and have a website, you need to add a blog! Rarely do I tell my readers that they have to do something, but this is so important to the growth of your online presence. So important, that I will definitely be doing a post on this in the next couple of weeks. This brings me to the whole point of this post: Why you should use Pinterest – especially if you have a small business or blog.
First, here are a few things you should be doing to show your readers how legit really are:
- Put keywords describing your business in your description. Tip: Think about how your targeted audience would search your type of business.
- Verify your website URL: doing this will not only make you look more authentic, but also give you access to Pinterest Analytics which is key!
- Upload a profile picture: We recommend a high quality photo of your company logo – sized at 165 x 165 px Tip: Don’t forget keywords in your file name, it helps to boost SEO.
- Turn off ‘Search Privacy’ setting. To grow your traffic you want to be picked up by Pinterests search engine – so by turning that off you’re making that possible.
- Add your other social media networks. This shows new pinners you are active on other platforms – allowing you to gain more followers.
Okay, now onto the good stuff:
- Incorporate popular/ top search boards: The most popular boards searched on Pinterest are : Food/Recipe, Motivational Quotes, Crafts & DIY, Humor, and Health/Fitness.
Think of your business and figure out how you can implement at least 1 of these boards, even though it may have nothing to do directly with your business . By doing this, you are giving your business more of an opportunity to be exposed to people who may not even know you exist. You are basically covering more ground on Pinterest to be recognized. For us, we incorporate Food/Recipes & Motivational Quotes into our boards. We do it strategically though. We have it in our marketing plan that every Monday we have ‘Motivational Monday’ across our social media platforms, where we post motivational quotes to help our audience get through their Monday. So to help us with that, we formed a motivational board to gather quotes for us to use every week. For recipes, we do holiday boards and incorporate different recipes. While we might name our board Christmas – we label it a food board and add food keywords to the description.
2. Add a CTA to every original post: People are scanning Pinterest for pretty pictures first & content second. So it not only is important to add a call to action to the description but also think about adding it to the graphic itself. You can make eye catching graphics in Adobe Illustrator/Photoshop [our preferred choice] or Canva!
3. Cross Promote: SO IMPORTANT! Let your Facebook, Twitter, Instagram, & blog followers know you have a Pinterest. To do this you can creating a Pinterest tab, on Facebook, tweeting/instagramming your pins, as well as embedding pins in your blog post. As simple as that. By doing this w/ our accounts we gained about 50 followers from other accounts.
USEFUL TOOLS TO USE FOR PINTEREST:
- ADOBE ILLUSTRATOR/PHOTOSHOP: Make awesome, one of a kind graphics that will catch anyone’s eye.
- CANVA: Don’t have the Adobe suite/ don’t know how to use it. Don’t worry – Check out Canva to design just as awesome graphics without needing to learn a new computer program.
- BOARD BOOSTER: Try out Board Booster to schedule pins, improve pin quality, clean up your boards, optimize your strategy, & host quality group boards.
- PIN ALERTS: Get email notifications via email anytime someone pins something from your site. This is awesome because it tells you exactly who it was to give you the ability to interact with them.
- POSTRIS: Awesome way to check analytics, see who to follow, and follow the latest trends.
Comment below and let us know if you have used any of these tips and tricks to bring traffic back to your site or if you try any of these out!