When working with web clients we always suggest that they add a blog to their site. And almost immediately they come back with the question “But, why?”. I mean, it is a valid question. There is this stereotype around blogging that it is only for creative people or stay at home moms – kind of like Pinterest. WRONG! I’m here today to tell you why blogging is the best way to grow your web presence for your business. And in the digital age we live in, this is important!
1| SHOW YOUR AUDIENCE YOU ARE AN EXPERT
By adding a blog to your website you are creating a space to engage your audience on a deeper level and ultimately showing them that you are qualified to be working in the field you are. I know for us personally, we blog about questions clients ask us, or we see others ask in Facebook groups that we can answer. By answering these questions and sharing your knowledge, you are exposing yourself as an authority in your field.
2| DRIVE MORE TRAFFIC TO YOUR SITE
This is a reoccurring question all new web clients ask. “My old site wasn’t driving any traffic” “How do I drive more traffic to my site” The answer is simple: BLOG! What most people do not understand, and their designers fail to tell them is, you give what you get. Most people create a website and never make changes to the copy or the images the entire time they have a site. This is the problem. By not making any changes, your website is basically telling Google that your site is inactive and to not worry about putting you on the top searches.
This is why adding a blog is so important. Every time you add a new post on your blog, you are adding an index page to your site. For all you non-developers out there, that means you are letting Google and other search engines know you are active. So the more you post, the more you are known as an active site – resulting in getting your website closer and closer to the top of Google!
Another way blogging drives traffic to your site, is through social media. Every time you post on your blog, you want to then post it on all of your social media accounts, to drive those followers back to your website. That is a whole other topic, so for more information click here.
3| SET YOURSELF APART FROM YOUR COMPETITORS
Your competitors are your competitors for a reason. They do the same job and even sometimes in the same area. Having a blog not only helps you prove your knowledge to prospective and current clients, but also humanize your brand by allowing you to become more personal.
“But what if my competitor has a blog?”
Don’t worry! It happens. And it will start happening more and more as people realize having a blog is so beneficial to their business. People have so many different writing styles and honed skills that no 2 blogs are identical. Someone may love your quirky writing and explanations opposed to your competitors formal writing with charts and graphs. It’s all about letting your personality shine through. Have fun with it!